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FESPA Column
I was chatting to a leading exhibition market research company who had recently conducted research on exhibition visitors. The findings suggested typical show attendees are: ambitious, motivated, future orientated, open to learning, think outside the box, constantly looking for new ideas, and are usually in growing, successful companies. Fantastic! Research clearly proving the business value of exhibitions.
However, with so many exhibitions, which one should you go to? Each exhibition should undergo a rational to see if it fulfils your objectives. Will it deliver value, help your company generate competitive advantage, increase knowledge and provide you with inspiration to develop new ideas?
I use the analogy of car shows. You would not bother going to see one range from one manufacturer. You want to see the full range: coupes, 4WD, diesel, manuals, autos, different specs, etc. You want to see the widest range of new cars, plus all other manufacturers, so you can compare and make an informed decision.
That is why so many people choose to visit Fespa 2007. With an extensive number of exhibitors who show their full product range, launch new products and come from across the globe, the show really delivers value. Also, we provide free educational seminars to encourage learning and inspiration, while showcasing the latest technologies and new printing methods designed to help your business remain competitive.
So whether you are a typical exhibition attendee or not, Fespa 2007 should be making your must attend exhibition list.
