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Top tips for exhibition visit
By attending at least one show a year, you are helping yourself and your business remain effective, while stimulating new ideas. Here are some tips for exhibition visits.
- Choose the right one. Make the most of your time by choosing the most relevant show. Fespa 2007 is a large, focused event.
- Register. Many shows offer free entry with advanced registration. Look on the website for registration options. You should receive instant confirmation and your badge details will be correct.
- Book travel and accommodation. Book early to secure the best prices. Exhibitions use official agents to find hotels, make reservations and secure preferential rates. FESPA 2007 has appointed Avantel for Berlin.
- Seminars provide added value: a source of new ideas, inspiration, education and innovation.
- Plan your visit. Look at the exhibitor list. Do your homework to ensure you don’t miss vital opportunities.
- Set objectives. Why are you visiting? Have an aim. Setting objectives to focus your visit.
- Preparation. Before you leave the office check you have your badge, a pile of business cards and necessary literature.
- Be open. Talk to people and businesses you haven’t met before. Face to face interaction is more engaging than a telephone call.
- Satellite events. Take advantage of additional events, such as Gala Nights. These provide an opportunity to network.
- Follow up. When you are back in your office, follow up your conversations.
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