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Installing a safe bet
Irish bookmaker, Paddy Power, has teamed up with Moving Print Distribution in a partnership that sees MPD delivering and installing a window merchandising campaign across all Paddy Power outlets in the UK and Ireland.
The partnership follows a successful initial project involving the installation of the window displays across all Paddy Power’s 150 Irish outlets and 55 UK sites. The latest installation sees MPD fitting full window take-over vinyls to coincide with the new jump season.
Paddy Power’s retail marketing manager, Fiona O’Connor, said: “The look of our retail windows is vitally important to us in communicating our offering and the Paddy Power brand values. We worked with MPD earlier this year for the delivery and installation of PoP for the launch of the Premiership, across the UK and Ireland. We were so impressed with their project management that we chose to use MPD to install all our window displays for the jump season.”
MPD managing director, Simon Summers, added: “Our relationship with Paddy Power has always been good so we are pleased to now be delivering the same quality service to all of Paddy Power’s outlets. We take great pride in our work to ensure delivery and installation are carried out to the highest standard and our growing relationship with Paddy Power illustrates this quality.”
