Sign provider scores at Wembley - Screen Process & Digital Imaging

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Sign provider scores at Wembley

Published: 
13 December, 2007

As official venue dresser for Wembley Stadium, Service Graphics will supply giant media, up to 56m long, for the exterior of the stadium

Service Graphics, a division of St Ives, has been appointed as an official signage and venue dressing supplier to Wembley Stadium. Under the contract, Service Graphics will supply general stadium signage, including graphics for England international games and FA related football matches, as well as for concerts, conferences and banqueting at the stadium.

The entire fulfilment process will be managed by Service Graphics, including the printing, production and installation of graphics for each event.

Applications comprise pitch side graphics, hanging banners and light box displays as well as specialist print materials produced for best representation on television and giant media up to 56m long, for the exterior of the stadium.

As part of the service package, Service Graphics has enhanced its print production quality to ensure brand and colour consistency across all print for each sponsor, with fast time to market, logistics management and off-site storage for all graphics within a specified budget. It also carried out a stadium audit, identifying over 4,000 potential opportunities for sponsor branding.

Director of Service Graphics, Ben Moss, commented: “Wembley Stadium is an icon in the UK and we take pride in being the stadium’s official signage and venue dressing supplier. Our alliance will consolidate technology, design and marketing, to enhance the Wembley experience for all stakeholders.”