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Print buyers POP the questions
Retail marketers and print buyers are invited to sign up for the Simpson Group's new course on POP working practice
Aimed at improving print-related working practices, point of purchase (POP) specialist, the Simpson Group has launched a new course for retail marketers and print buyers.
As the first of four units, the foundation course offered delegates from companies such as Procter and Gamble, Umbro, Matalan and Xerox first hand experience on design and print tricks of the trade.
Comprising both practical and theoretical sessions, the full course provides comprehensive training and insight into the design, print and influence of POP. It also explores the technology of the industry, cutting through the jargon and explaining how it can be utilised to enhance business practice.
After attending the initial foundation course senior print services manager at Matalan, Darren Aldred, said: “The course was well delivered, covering every aspect of the POP process and providing an excellent overview.”
