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Reflective GM contemplates graphics growth
New general manager of Avery Dennison Graphics and Reflective Products Europe, Jelle Kroes is tasked with enhancing support for large-format digital print customers
Set to enhance availability and service for Avery's Graphics-brand portfolio of substrates for large-format digital print, computer signcutting and screen printing, Jelle Kroes has been appointed as general manager of Avery Graphics and Reflective Products Europe. His responsibilities will also cover the Fasson and Crack-Back Plus self-adhesive products for sheet-fed litho printing.
Based in The Netherlands, Jelle will be tasked with implementing growth strategies in Avery Dennison's European graphics business by creating customer partnerships at all levels and by developing solutions to meet end-users' needs.
Jelle brings experience from his career with Avery Dennison, most recently as sales and marketing director of the Graphics and Reflective Products division. He has also worked in speciality tapes, converting and the VIP labels and tags units.
Avery
