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Planning for the future
The show is designed to blends all aspects of the UK sign and digital industry, including suppliers of sign systems, vinyl and substrates, printers, inks, moving image displays, software, fixings and fittings, installation services, maintenance and servicing, to name a few. A comprehensive conference and seminar programme is designed to deal with the biggest issues facing the industry, both now and in the future
The Sign & Digital seminar theatre returns for 2008, covering topics from Chinese imports to ‘green' ideas.
Robert Horne Sign & Display's business development manager, Steve Lister, leads a seminar looking at issues surrounding greener products, recycling and environmentally responsible policies. Meanwhile, Greenprint Consultancy's Steve Wicks looks at how businesses are best able to market their environmentally responsible activities, to new and existing customers.
Travelling from the USA, Sawgrass Technologies is hosting an introduction to the benefits of dye sublimation, led by John Barker. Also, Great Garment Graphics' Mel Meibers will look at heat printing.
JB Marketing & Consultancy's Berni Dack will talk through: the basics of marketing communications; issues facing small companies and entrepreneurs; how to deal with issues on a shoestring budget; and how to think co-operatively to get the best return on investment.
China 2 West's Nick Cunningham and Ross Perkins look at the value of Chinese imports to western markets. During the seminar, the team will present industry relevant information on the pros and cons of sourcing and manufacturing in China.
Another exciting announcement is the unveiling of the newly re-branded Digital & Screen Print Association (DSPA), formerly the Screen Printing Association (SPA). On the 22 April visitors are invited to celebrate the re-launch of the DSPA, the trade association for the UK's print specialistsand manufacturers. The seminar will outline how the organisation intends to build-upon its services to further benefit the UK's specialist imagingindustry.
DSPA president, Peter Kiddell, and newly appointed business manager, John Keith, will be on-hand to answer questions and communicate their vision for the future. To support the competitiveness of the UK's industry, the association will also be hosting two further seminars at this year's event. On 23 April industry guru, Sophie Matthews-Paul, provides an insight into tackling the challenges facing printers using large format digital technology. On 24 April, John Keith explains how printers can increase profit margins by implementing simple yet effective processes and incorporating value added services.
Fairfield Displays & Lighting returns to the show with an educational seminar aimed at those looking to get started in digital screen signage. Chairman, Geoffrey Fairfield, explains how small sign makers with a good knowledge of computers can successfully integrate digital screen signage solutions into their product range, opening up new revenue streams.
Lastly, Nicky Finney, business development manager at the Royal National Institute of Blind People, will be looking at effective wayfinding for the blind and partially sighted. It is estimated that by 2010 over half the UK population will be over 45 years old. These ageing populations will be experiencing a higher prevalence of disabilities such as sight loss, and as an industry we will need to be prepared to meet their needs. In this seminar Nicky will be looking at some of the latest tools and technologies available to help solve this problem, and will also be welcoming suggestions and ideas from the floor.
http://www.signanddigitaluk.com/
