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A taste of luxury
Glamour packaging from FiberMark was selected by Bacardi USA when it launched a new premium tequila, Corzo, targeted at the luxury market. The drinks manufacturer wanted its packaging to work hard and selected products from the Dorset range, not least because of FiberMark's experience as a luxury goods material supplier.
FiberMark supplied a 23pt vatdyed board in the rich brown shades of Corzo's signature colour scheme, which takes inspiration from Mexican architecture.
Now Dorset is to launch in the UK. This versatile cover and folding carton material features a pigment coating and smooth matte finish. The palette is beater-dyed to ensure colour consistency from run to run and throughout the sheet, eliminating issues with white edges. Its matte pigment coating is said to offer deep, rich colour saturation and the material comes in 17pt and 23pt thicknesses.
