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Stuck on magnetic graphics
Drytac Europe's new range of magnetic substrates, magnet-receptive primers and printable magnet-compatible materials is said to be the latest trend for displaying graphics in retail outlets, exhibitions and other short-term applications. They can be combined to create innovative changeable graphic environments or simply used as individual components in a range of display applications.
The system works by first preparing the wall with FerroCoat paint, a commercial grade latex that transforms virtually any wall into a metal surface that materials stick to. The surface can then be covered with a standard paint to blend with the surroundings. Alternatively, a self-adhesive magnetic sheeting can be applied to the wall, again creating a permanent magnetic surface to which magnet-receptive materials can be applied.
The second stage, preparing the graphic, also offers a range of solutions including magnetic tape, printable magnetic sheeting or FerroJet, a magnetic compatible printable media.
The system suits supermarkets and retail outlets that need to continuously update their promotional messages and in-store displays, in line with the latest special offers and changing fashions. It has already proved popular and is currently being used by a number of well known companies to create impressive and visually eye-catching graphics that can easily be changed.
