You are in:
Buyers confused over paper credentials
Media buyers believe the general public is poorly informed about the environmental impact of paper. That's the key finding of a survey commissioned by the National Association of Paper Merchants (NAPM) targeted at professional purchasers of communications media.
Commenting on the survey, NAPM president, Alistair Gough, said: "The survey reveals a lack of understanding of paper's environmental impact, and yet, with so many purchasing decisions taking the environment into consideration we need to put the record straight. The NAPM is tackling this issue head on and plans to introduce an industry-wide initiative later this year to ensure everyone is equipped with the facts."
Nearly 60 per cent of respondents still indicated a preference for paper-based communications over digital alternatives. In addition, 80 per cent of media buyers admitted that environmental considerations played a role in their paper purchasing decisions, while 48 per cent were concerned about paper's effect on the environment.
Worryingly however, 58 per cent felt they didn't know enough about paper's carbon footprint and environmental impact to make informed purchasing decisions.
Alistair concluded: "Our aim is to help people feel confident about using paper again."
