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New look, fresh appeal
A new logo has been introduced to refresh Fespa's brand identity. The new look is designed to be contemporary, clean and distinctive, while remaining true to the heritage of the Fespa brand. The corporate logo is part of a suite of logos for each of Fespa's exhibitions and events, which now cover Europe, Asia-Pacific, India and Latin America.
For the global Fespa event, to be held June 2010 in Munich, the logo will reflect the corporate colours, while for regional exhibitions, the logos will feature colours associated with the host country. Dates, destinations and web URLs for each show will be prominent.
Fespa's corporate communications director, Marcus Timson, explains: "Over forty years on from its foundation, Fespa is a very different organisation. The time had come to modernise our corporate identity and the new logos will appeal to a new generation of print service providers. Fespa is at the heart of a creative and colourful market and it's vital that our visual identity reflects this vibrant community."
