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Fresh ideas on fleet advertising
Fleet owners and brand managers looking to implement an outdoor advertising strategy can now utilise 3M's Fleet Advertising solution aimed at the commercial vehicle sector.
Designed to harness the quality of 3M's print expertise for fleet advertising, the reusable system is based on a slim line frame which is bonded to the side of a vehicle. Adverts are printed onto film, laminated on to 3M panels and slotted into the framing system for display. All panels have a 3M clear coat said to resist dirt, protect against abrasion and add to the clarity of the image. At the end of the campaign, the film can be peeled off and the panels can be used again, thereby reducing unnecessary waste.
3M Fleet Advertising is available through 3M's Scotchprint graphic authorised manufacturers including VGL, SSDM, Stewart Signs and OPG. A warranty is offered on every part of the system and finance solutions are available.
Heading up the launch, former sales and marketing director at Agripa, Roseanne Grant, said: “It is clear that the blue chip brands have been waiting for a credible specialist to enter the sector so 3M’s fleet solution meets their needs head on. It delivers the quality and visual impact required and is accessible thanks to the financing models we are offering.”
