You are in:
There's business to be done
I've just returned from my first show of 2009, Publishing Expo at Olympia. Given the economic climate, the show was home to a healthy number of exhibitors and an exceptionally strong seminar programme. It's too early to compare visitor figures with last year but from my personal experience I was running product demonstrations around the clock and the seminar theatre to the left of our stand was rammed for two days.
Forget the doomsday newspaper headlines, provided your company is not drowning in debt, there is still business to be done. The seminars were packed because publishers want to learn new ways of surviving and thriving. There is little point grafting hard to ride out the recession and then missing future growth opportunities because you have failed to continue investing in your staff and systems.
In two days I made sufficient potential customer contacts to keep me on the road for two months and I don't consider any of them time wasters.
None of the stands look jaded, they were all clad in shiny new graphics: the product of this industry.
Screen Process and Digital Imaging will plough on through this recession, just like it has through all past recessions, providing print providers and buyers with news of the latest products, services, technologies and business processes designed to help them improve their productivity, product quality, customer base and bottom line.
There is business to be done. If you don't do it someone else will.
Jon Barrett
Editor
