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Reviving interest in enviro papers and board
Robert Horne has re-structured its Revive family of recovered fibre papers, as well as adding new products to the range
A review of Robert Horne's Revive family of environmentally friendly papers has resulted in a number of new additions to the range, which has also been re-structured to provide a one-stop choice for coated and uncoated recovered fibre and fibre accredited papers and boards.
The new tiered structure is said to offer increased choice for a variety of applications, environmental and budgetary requirements. Options include Revive 100, a 100 per cent recovered fibre product available in uncoated, offset, silk, matte and gloss finishes and Revive 100 LWC, a lighter weight version specifically for the publishing and DM market place. Users can also opt for Revive 75, featuring 75 per cent recovered fibre grade with FSC mixed source accreditation in silk, matte and gloss finishes or Revive 50:50, which utilises 50 per cent recovered fibre and 50 per cent virgin fibre. Designed to achieve a virgin fibre paper printing result in quality and price, but with 50 per cent recovered fibre, Revive 50:50 could help make environmental papers popular in mainstream commercial print. It is available in gloss, silk and offset finishes. Finally Revive Special Silk is a 30 per cent recovered fibre product with FSC mixed sources accreditation, ideal for high profile print applications. Many of the papers carry FSC accreditation.
Commercial director at Robert Horne, Bob Latham, explained: “The market for recycled and FSC accredited papers is growing fast with new print applications emerging all the time. With the new Revive range we have constructed a family tree of products in a clear tiered structure. This provides printers with a choice of product type and application, from 56g/m2 LWC up to 400g/m2 coated silk board.”
