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Small screen, big sales
While television advertising is a pricey option for retailers and brands wanting to boost awareness and sales, there is a cost effective alternative in the form of digital display screens says Duncan Hill, Managing Director at HL PPE.
The environmental solution
Dufaylite Group is the sole UK manufacturer of recycled paper honeycomb and our Philosophy as a company has always been to source and manufacture environmentally friendly, sustainable products using innovation and versatility to meet the demands of a modern market place.
Learning to succeed
Print Service Providers have probably never been as short on time as they are now, but as Ronen Zioni, HP EMEA GSB Marketing Director explains, dedicating a small amount in some of the flexible training programmes offered by suppliers can pay dividends when it comes to expanding your skills set and promoting the capabilities of your business against the competition.
Get to the point
In a fiercely competitive market, identifying and targeting new opportunities is essential if signmaking businesses are to thrive and prosper. Point of Sale (POS) is a catch-all term covering a huge market made up of dozens and dozens of applications each highly suited to digital inkjet printing technologies unique strengths, such as fast turnaround and personalisation.
Is superwide really within reach?
Moving into the superwide arena is a consideration for more and more printers these days. Not too many years ago a wide format inkjet printer was a fairly substantial investment for most small to medium graphics companies. As the price of these machines has dropped the number of companies acquiring them has increased and therefore the forces of supply and demand dictate that the margins on wide format print have had to drop too.
Green and smarter screen chemicals
The availability of greener printing chemicals and other consumables is something almost every printer takes for granted these days, particularly where there are strict regulations relating to the usage of specific chemical ingredients, as well as their safe use and disposal.
YoYo grows into print
We are constantly being told that we need to be more environmentally friendly and that we should recycle more of our waste products rather than send them to landfill.
One pass does it all
Users of DTG direct to product ink jet printers will have an advantage over their competitors with the launch of One Pass Fast. This new development has achieved what was previously thought impossible - to print white and CMYK inks during the same pass.
Josero kills the myths about alternative inks
One of the factors you have little control over is the cost of your ink. Printer manufacturers are quick to imply that using any third party ink will render your maintenance contract invalid and possibly damage your printer. This is a powerful and convincing argument because, in most businesses, if the printer breaks down the business grinds to a costly and stressful halt. Companies selling printers make handsome ongoing profits on the sale of inks and service contracts and so will obviously suggest that changing anything leads to potential disaster. It doesn't have to be like this! By speaking to the right people and carefully choosing the correct products you can substantially cut your costs without compromising on print quality. Lets take a look at some of the main arguments put by the OEM's against changing your ink.
Cut ink costs without cutting quality
As a supplier keen to meet all printing requirements including screen, litho, UV and digital inks, blankets, screen stretching and ink mixes, YPS wanted to find a quality alternative digital ink which would perform to OEM ink standards.
Cut-to-print print problems solved with AXYZ CNC solution
Having begun the move from traditional screen-printing to digital printing over a year ago with the purchase of a large-format VUTEk UV printer, Whiteghill was confronted with the same issues about finishing as other owners of these versatile printers. The main problem was how to accurately cut out prints that had been created using rigid materials like foamed board, acrylic and medium-density fibreboard (MDF).
MIS keeps graphics provider in the fast lane
Alongside its nationwide vehicle wrapping application service, Fenn Graphics specialises in producing vehicle livery for commercial vehicles, public transport, advertising and promotion. This means the company's production facility is home to a range of manual and semi auto screen printing machines, plus high resolution Nur Fresco and Mimaki wide format digital inkjet printers, used to produce vehicle livery graphics on a range of vinyl substrates, which are cut to shape using computer aided plotter/cutters.
Preparation is vital
Pre-treating garments for direct-to-product ink jet printing has thus far been an inexact science. Your Embroidery Services aims to make it more efficient and profitable with the DTG PreJet
Direct to product ink jet printing is still a fairly new industry and yet it has already seen major developments in printing technique. More recently garment preparation has taken centre stage with an updated pre-treatment process, designed to be more efficient and profitable.
Investing in new print markets
Bradford-based Dominion Screen & Digital Print business is to add the new Inca Onset S20 to its already comprehensive screen and digital setup when it arrives next month.
Screen and digital unite for success
Printers face a range of challenges: adapting continual technological developments; the decline of traditional sectors; fighting off competition (foreign and domestic); all while keeping demanding customers happy. Add the difficult economic climate and it's easy to see how adapting and enhancing one's service offering is critical to long-term survival.
