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Made to giant proportions, the larger of the two replica shirts measured 18 by 15.5m, with the second shirt measuring 7.4 by 6.45m. Both shirts were taken on a promotional tour of the UK by HSBC, the sponsors of the British Lions, before being sent out for a further promotional tour in South Africa. At the end of the tour, the garments were then handed over to the British Lions team itself.
Produced with a two-week turnaround, both shirts were digitally printed onto fire retardant polyflag fabric, before they were finished to the clients specifications. Polyflag is a lightweight, 100 per cent knitted polyester, making it an industry standard for flags and lightweight banners. The fabric weighs115g/m2 and is available in a fire retardant (B1/M1 rated) version, as specified for the HSBC shirts. Polyflag provides 100 per cent show through, giving a mirror image on the reverse side.
Although first used for flags, this versatile material is used by Live Event Branding in a variety of ways: for single and double sided flags, internal hangings and banners, external banners, crowd surf banners, pitch banners, PA scrims, building wraps and one-off marketing aids, such as the British Lions shirts.
Live Event Branding director, Rory Blackwood, said: "We were thrilled to be involved with such a prestigious sporting event.
"We were approached by a renowned sports marketing agency to create the two shirts and had a two week deadline in which to produce them. We are very proud of the shirts, which provided us with the perfect opportunity to demonstrate our expertise in this area."
With over 15 years experience in signs, digital print, flags, banners and flagpoles, Live Event Branding boasts a range of skills and services dedicated to event branding. Expertise includes design, production, delivery and installations, with the ability to produce anything from one single product to branding for entire events. Ultimately, the company claims to provide the knowledge and expertise to get a brand noticed, just as it did for HSBC.
A spokesman for the sports marketing agency that commissioned the shirts said: "We chose Live Event Branding for their specific product knowledge of fabric branding and knew that they would deliver a quality product within our deadline. We had an excellent response from both HSBC and the British Lions."
