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Indoor and outdoor ‘eco' friendly graphics were produced for 52 Portuguese railway stations using a new HP Designjet L65500 printer installed at B2R of Lisbon. B2R used the printer's environmental benefits, as well as its high productivity to complete the job on time and produce a mix of customer friendly graphics for station decoration, directional signage, customer information and promotional purposes.
Marketing director, B2R, Paulo Silva, said: "Because the Designjet L65500 uses water based latex inks, we are able to provide graphics that are not only odourless and eco friendly, but of high print resolution suitable for both near and distant viewing. This was essential in communicating important commuter information. What's more, as the prints are designed to be long lasting, they represented a great return-on-investment for the customer."
Durable prints
B2R was commissioned to produce 210 graphics for over 52 railway stations in Portugal, covering in excess of 300m2 of media. Key to winning the project was the company's new Designjet L65500, which enabled it to produce and install environmentally friendly graphics that supported the customers' green policy.
The HP Designjet L65500 is designed to provide a number of benefits including print speeds of up to 79m2/h. HP latex inks also offer advantages as they require no ventilation when printing, making them fume free and safe to use indoors and in confined spaces such as offices and elevators. HP latex printing technologies boast durable prints, with sharp, vivid image quality and high-productivity.
These production benefits are helping B2R attract a range of customers for a variety of large format applications. Not only is the Designjet L65500 enabling the company to increase its print capacity, it is also reducing its impact on the environment.
B2R has carried out a number of other jobs that utilise the printer's abilities, including decorating wind turbines with graphics, making the link between clean power and printing using non-polluting materials. Also important was an interior design job for pharmaceutical retailer, Farmacia Ascenso. Wide-format vinyl prints now decorate the interior and exterior of the pharmacy for all customer communication and promotions. The combination of high-resolution print for up-close viewing and odour-free inks made the HP Designjet L65500 with latex inks ideal for the job.
Production perks
Paulo Silva continued: "We experienced a business revolution when we installed the new HP printer. Speed, quality and printer durability are fantastic, but the most impressive benefits are the environmental improvements to our print production and the impact this has had on customer satisfaction. Not only this, our operators are also happy because the air they breathe is now fresh."
How many of your customers have asked about the carbon footprint of your printing service?
