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Innovate your way out of the recession
Fespa’s second economy survey shows that the wide format printing community is replacing the defensive survival tactics of 2009 with innovative and proactive sales and operational strategies to improve business in 2010. Over 70 per cent had used new products or processes to help them through the downturn, with 61 per cent adding products to their portfolio and 60 per cent entering new markets.
This second survey was conducted in the fourth quarter of 2009, in partnership with research company, InfoTrends and it shows that the community outlook is broadly optimistic.
Fespa’s Marcus Timson commented: “The latest findings stress the need for printers to offer services that stand apart from commoditised print offerings. As our 2010 ‘catch the wave of innovation’ campaign highlights, in tough economic times innovation can be a key advantage and survival skill. Printers will thrive when they offer solutions that help customers execute their marketing and retail campaigns more effectively.”
