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HP sets its sights on EcoPrint
HP has announced initial details of its activities for the forthcoming EcoPrint Europe 2012 event, which takes place on 26-27 September, in Berlin, at which the company is the headline partner.
EcoPrint will see HP reiterate its focus on sustainability and, in particular, the commercial benefits achievable for print service providers (PSPs) that deploy technology designed to reduce the impact on the environment. This will be demonstrated via live printing applications on the HP Designjet L26500 Printer, which features water-based HP Latex Inks that produce odourless prints; as well as through educational presentations and discussions.
HP will hold two informative presentations as part of the event's Ecoshowcase activity. The first, ‘More Sustainable Choices for Retail Store Decoration’, will take place on 26 September at 13.00 when Roman Barba, HP Latex applications specialist will look at digital sign and display printing technologies.
The second presentation, ‘The environmental benefits of digital printing of labels and packaging’ will take place on 27 September at 13.00 when Christian Menegon, Business Development Manager, HP Indigo will look at how innovation in digital printing is for the first time allowing brand owners to reduce inventory, waste and the carbon footprint in their label and packaging supply chains.
In addition to its educational presentations, Stephen Goddard, Environmental Leadership Programme Manager for HP's Graphics Solutions Business, will host a panel discussion looking at recent sustainability developments in the USA. Often an early indicator to what can influence methods and practices in Europe, this discussion will consider where the market is headed in terms of environmental issues.
Steven says: "As suppliers, most PSPs would readily acknowledge that more and more customers - especially international brand owners - are asking them for more sustainable print solutions and, increasingly, driving them to implement more sustainable production methods.
"Those forward-thinking PSPs that have taken such necessary steps would also likely concur that printing with the environment in mind can be good for business; saving them - and even making them - money.
"Print business owners remain at the sharp end of the challenge to build a more sustainable future for the printing industry and consequently they need to be at the heart of the discussion. EcoPrint provides us with the ideal forum to present new ideas, look at best practice and help PSPs to make informed decisions regarding their own environmental choices," he concluded.
