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When your football team wins the UEFA Champions League, it is truly a time for celebration – and for Chelsea Football Club, their return home after their last minute win over Bayern München meant a victory parade through the streets of London. It was with Avery Dennison films that vehicle graphics specialists Totally Dynamic wrapped the two team buses, which blazoned the news of Chelsea’s victory.
However, time was of the essence, as the Chelsea players returned from Germany to their London home the very next day following the match. Totally Dynamic had less than 24 hours to complete the job, and Scott Coleman, owner of Totally Dynamic’s north and south London franchises, had to work through the night with his team to deliver the two fully wrapped buses in time for the victory parade.
Scott Coleman says: "We had to start wrapping the buses before the game actually started on Saturday as it would have been impossible to have completed the project otherwise. We were all listening to the Champions League match live on the radio as we worked, and were absolutely dreading the penalty shoot-out at the end.”
It was just as well the team took the risk of starting early, as Chelsea won a last-ditch victory and Scott was able to make a selection from his company’s extensive stocks of Avery Dennison wrapping and marking films to meet the brief. He commented: “The printability and ease of application of the films helped us to meet the deadline and deliver two perfectly wrapped buses.”