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According to Arctic Paper, true print quality on uncoated paper is attained when the final print result satisfies all expectations. They believe that achieving this is a matter of communication. As part of the process, Arctic Paper is about to share its extensive knowledge of uncoated paper with the release of Art Workshop – The Munken Guide to Uncoated Paper.
Paper is an important carrier of information, so choosing the right paper is critical to the success of any printed project. The paper is a key part of the whole message, the design and the finished result.
The Guide is a ‘bible’ for choosing and printing on uncoated paper and is a real heavyweight with over 100 pages. It will cover all the questions that could arise in the production process – questions that often need to be discussed in depth by the client and the printer. Considerations regarding the paper feel, the shade, the bulk and texture, all need to be carefully thought-out, along with technical considerations such as lifespan, image reproduction and environmental objectives. Making the right paper choices can make a difference to the effectiveness of the final printed work.
The Guide is divided into four sections dealing with paper, repro, printing and post-production and is a journey through all the phases in the printing process.
Garry Colyer, Managing Director for Arctic Paper UK said: "The Guide will deepen people's knowledge on how to handle uncoated paper to achieve the desired result. This covers everything from the most basic to the most advanced, and includes new and updated information. We know that it will be appreciated and used frequently for reference in discussions between printers and their clients.”