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The holidays are over and we should all be refreshed for whatever the market can throw at us. Oil prices are falling after the commodity brokers have taken their snouts from the trough, so the market may see a little more optimism on the horizon.
To succeed, a venture has to be a good deliverer and tell people about itself. Signage is the most efficient method, particularly at the point of delivery. The public is becoming more sophisticated in how it looks at signage. Signage providers will gain most work if they recognise this fact by innovating and advising clients about the most effective means of transmitting a message to the public.
By combining different technologies sign makers can ensure the most efficient use of clients' shillings. This may mean a sign and display producer working with other technology providers. It may be screen printing for exploiting the process' ability for special effects. It could be LED or light tape. It might even involve incorporating digital display signage. Whatever techniques are chosen, their ability to make a difference is what will sell the product or service.
As all areas of industry feel the pinch, small adjustments to running a businesses can make a big difference. This is where Prism (The Association of Print Specialists and Manufacturers) can assist. For those involved in print and outdoor advertising the waves of regulations emanating from Brussels and Westminster are an impossible burden to manage. Prism highlights the H&S and environmental issues that are most likely to affect printers via a monthly bulletin. When it comes to soaring energy costs, an energy purchase scheme helps ensure the best deal on gas and electricity. Reducing the cost of insurance through specialist insurers also enhances profitability.
As boundaries become increasingly blurred in all areas of the signage and display market, Prism works with other Associations, illustrating benefits for the whole market by working with the BSGA when it can benefit both memberships.
Prism is established in its new persona and continuing to increase its offering to the membership. A London-based Summit of display producers on 6 November will attract MDs, CEOs and business owners from the UK and Europe. For more details visit http://www.prismuk.org/.
One thing is certain, economic downturns are followed by upturns, with companies becoming stronger and more efficient in the process. There is much innovation and forward thinking in our industry. Digital signage will play a larger part but printed and static signs will continue to grow and deliver an even more effective message. The way to success is not always to grow turnover. In times of restraint the astute businessman will work smarter and make more profit from a stable turnover. Prism can help no matter what route you choose.
How many of your customers have asked about the carbon footprint of your printing service?
