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If my past experience is anything to go by, in the run-up to a recession, manufacturers of printing equipment and consumables will be focused on market share and ‘getting product out the door'. Then the recession hits, orders slow and restructuring starts. Shop floor capacity is reduced to match demand. But what then? Hopefully outstanding innovation.
In boom years, product development is rapid and, as a consequence of this speed, incremental. A busy factory seldom has the time and space for true benchmark innovation. However, a recession changes the rules.
For those with sustainable business development processes, a recession brings breathing space. Engineering resources that were consumed by production can be reallocated to research and development. Those manufactures that grasp this opportunity and design new print technology that renders today's solutions obsolete will be the first to accelerate out of this recession. Let the technology race begin.
Changing places
Screen Process & Digital Imaging has some news of its own, welcoming Adam Kinlan as the magazine's new Advertisement Manager. Adam was promoted from within Datateam Publishing following 18 months sales on its Factory Equipment publication. Adam's family is involved in the print industry and he looks forward to the new challenge.
Adam replaces Kelly Byne who has also moved to another publication within Datateam.
Jon Barrett
Editor
How many of your customers have asked about the carbon footprint of your printing service?
