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The UK market for graphics and point of sale remains one of the most sophisticated in the world; confident in using advanced technology with a cohort of astute clients who are testing graphic solutions providers with every pound they spend. That means that now is the time of opportunity for companies who are positive and pushing hard.
That's why Prism's forthcoming conference, Our Way the Right Way, is aimed at providing members with an edge when competing in the market. The event, which will take place at the Holiday Inn in Luton will provide delegates with advice on how they can differentiate themselves from their competitors by maximising key strengths such as innovation, diversity and enthusiasm.
Speakers at the conference will offer alternative approaches to a market in the UK which, even in a recession, is still worth between £1.5 and two billion. With our largest producers notching up sales in the region of £65 million, there are still opportunities out there for energetic and well run companies.
Andreas Skantze from Big Image in Sweden will show providers, specifiers and buyers how to remove cost from the buying decision. He operates from Sweden, the United States and Germany, so his philosophies have been tested in different market places.
Chairman of the Simpson Group, Mark Simpson, will speak about: The Credit Punch - Fighting Back with Brand Influence. This gives a practical approach to real issues, explaining how graphic solutions providers can flourish in an economic slowdown. Mark has been in the business for 25 years and brings experience of the challenges and opportunities in this market.
For many companies the increasing burden of environmental legislation is drain on their resources. Paul Machin will show how a print service provider can actually use the legislation to their benefit. Based on the FESPA Planet Friendly Guide, Paul will highlight the points that can lead to immediate gains in profitability and create a structure for longer term reductions in production costs.
Screen printing in PoS may be much reduced, but it is still a vital tool for profit creation as Peter Kiddell will explain. In fact, screen is proving to be a great profit producer, particularly when combined with other processes. Prism will represent practitioners and the process itself, as well as identifying the synergies between the various processes available.
Finally, the conference will present a case study focussed on a small business that has managed to survive and thrive through adversity. This family run business has coped with the demise of key personnel and managed the business through further financial challenges to become a successful entity. This is an inspiring presentation that will put most problems into perspective and show that giving up is never an option.
For those who need a motivational boost before they attend the conference, the following simple tips will get your motor running and help you get ahead again:
- Decide exactly what you want to achieve in the day. An unclear list of tasks, or no list at all, is a motivation killer.
- Be positive. Is the glass half empty, or half full? Know that a good approach and a proper perspective can help keep you going.
- Keep your goals in mind. Remember what you are working for, whether it is a project, promotion or your work life balance
